Sales and Marketing Search
 



 
Dear Hiring Manager Vol 2, No 11, December, 2003
This month we talk about the best, most sure-fire way of ensuring that your employees are happy and don't even think of leaving your company. It's not a fancy new benefits package, an extra day off or a beefed-up bonus plan. It's something every manager can do-in every department in companies big and small. It doesn't take any time at all, it's not complicated to explain and it doesn't cost any money. What is it? Read on . . .


Betsy Harper
Managing Partner
Sales and Marketing Search
in this issue...
 
  • Appreciation - The Best Retention Tool of All
  • Nothing Succeeds Like Success
  • We're Bookworms
  • Signup for This Newsletter!
    Check Out These Links
     
  • Amazon - One Minute Manager
  • Paperloop
  • Our Clients
  • Newsletter Archives
  •  

     

     

     

     

     

     

     

     

     

     

    Appreciation - The Best Retention Tool of All
    A few weeks ago my scientist friend Marlene called me. She was about to make an offer to a candidate to join her toxicology team and she wanted to know how to proceed. She was very excited about the unique contribution to their research that this young scientist stood to make. “Should I let the human resources manager make the call?” she asked. “No,” I replied, “why let her have all the fun. You do it. People love to be told they are needed and what better time than now when you’re making him an offer.” Marlene did make the offer (in person - the best strategy when you can) and it was accepted. Both employer and employee feel great about such a good start.

    Feeling good about Marlene’s new hire, I was left with my own words ringing in my head

    “People love to be told they are needed.”

    They just don’t need to be told when they’re hired, they need to be told frequently. That’s right! There is nothing you can do to hold on to your employees that is more effective than sincere words of praise when appropriate (and that’s probably more times than we think!) These words make people feel appreciated and wanted, a crucial reason to stay with your company.

    Besides rereading your tattered copy of “The One Minute Manager” (see below), here are some tips you can employ right away to get the message to your staff. . .

    Constant contact

    I had a manager once tell me, “You will never have to wait for a performance review to see how you’re doing. You’ll get constant feedback from me on what’s going right and what needs to be improved. You’ll always know where you stand.” And I did always know. His criticisms were prompt and constructive and his praise was sincere and oftentimes shared with fellow employees. He was a very good manager and I enjoyed every minute of working on his team. I got many calls from recruiters while I was with that company but I was never even tempted to jump ship.

    Praise for the little things

    You don’t have to wait until your sales guy hits his quota levels or makes President’s Club to tell him he’s doing a fine job. If your staff have a great phone technique or a special way of getting prospects to engage in the sales process, tell them. If your Director of Marketing is constantly coming in under budget and on-time with marketing projects, thank her for her diligence.

    A note of thanks

    When was the last time you picked up pen and paper (and maybe even used a stamp!) to thank someone for something. If you write it, I guarantee it won’t get tossed in the trash. We have notes from clients and candidates on our bulletin board that go back years. Committing yourself to the written word is a great thing!

    We often write here about the mechanics of finding and hiring great employees, and absolutely, process is important. But, all of your hard work in bringing quality people on board can be lost in a heartbeat if you don’t pay attention to the human side of the equation. In all the years I’ve been recruiting, I’ve never had a candidate say to me, “The people I work with love me and the work I do, and they thank me constantly. I feel very appreciated. Can you help me find a way out of the company?”

    Above all, remember “you’ve gotta have heart—miles and miles and miles of heart” Words of praise and recognition have to come from inside and ring sincerely. For most of us, we feel it but don’t say it. Or, we think we can’t say it right. So we just forget about it. Don’t do that. You may feel awkward but Nike has the right idea – JUST DO IT! You’ll be surprised how easy it is (and, it gets easier!).

    When it comes to holding on to your staff, there’s no stronger glue than steady appreciation.

    Do you have something special that you do to recognize your employees? Click here and share it!



     

    Nothing Succeeds Like Success
    We were delighted to work again with our Client, Resource Information Services, Inc., a division of Paperloop. Paperloop is all things - publications, events, research and news -- to the paper and pulp industry. We found Resource Information Services a top-notch business development executive who specializes in subscription research to add to their growing sales team.

    Click here to visit their website »


    We're Bookworms
    Have you ever reread a book and found you liked it EVEN MORE the second time around? Well, I liked "The One Minute Manager" by Ken Blanchard and Spencer Johnson even more than I remember. (And I liked it a lot then!) Although it was written twenty years ago, its simplicity makes it a classic. I was left wondering what took me so long to read it again. I think I'll make this one an annual! And you should too. Of particular interest is the chapter on the "One Minute Praising" and "Why One Minute Praising Works."

    Buy it on Amazon.com »

    Sales and Marketing Search is a recruiting firm that specializes
    in placing sales and marketing professionals in growing companies.

    100 Cummings Center Suite 453H
    Beverly, MA 01915
    voice: 978-921-8282
    fax: 978-921-8283
    www.smsearch.com

    contactus@smsearch.com

    Copyright © 2003 Sales and Marketing Search.
    All rights reserved (but feel free to forward on to others who you think may find it useful).

    Your privacy is important to us. We never rent, sell or share your name with anybody.
    Click here to read our privacy statement.

    Forward email

    SafeUnsubscribe(TM)
    This email was sent to betsy@smsearch.com, by Sales and Marketing Search.
    Update your profile |Instant removal with SafeUnsubscribe™ | Privacy Policy.

    Newsletter Developed by Blue Penguin Development