My daughter Lee lives in El Paso, Texas. In
October, she and her three children (ages 3½
years, 2 years and 2 months) came home for a
ten-day visit. And though I thought that I was
prepared (Pack-n-Play, high-chair, booster seat,
bassinette, house "child-proofed," gates up, car seats
installed), I was really very unprepared!
Not only did Lee see the little things that I had
forgotten (like my razor near the bathtub!) but I was
totally unprepared for the juggling of three schedules
and nap times, cries of a hungry infant, fights over
who was playing with what, Barney in the
background, being woken up at 6 a.m. with a plea to
come play and that unmistakable aroma of someone
who needs to have their diaper changed — all
happening at the same time! I don't mind telling you,
when Lee and family left, Don and I were exhausted.
After she left, I started to think that even though
we talk almost every day on the phone, I really had
no idea how hectic her life is right now. All of my
"motherly advice" (which I am so eager to dispense)
doesn't help when an infant is crying and two little
ones are demanding attention. And even though I
was in the same situation 30 years ago, I had totally
forgotten what it was really like!
The Disconnect
Dilemma
I see the same situation in many companies.
Many times, managers and CEOs are as
disconnected from the reality of their employees'
quotidian existence as I was with Lee's. I think they
may, for the most part, have forgotten the reality of the
jobs that they supervise.
Some sales managers dispense their
expertise weekly to their remote sales force and have
forgotten what it's like to be in the field or pick up the
phone to make a cold call. I've met CEOs
who haven't been on a customer call in years. And I
have met Marketing VPs who haven't had the
pressure of a press release or an analyst meeting in
a long, long time.
Remember, the further away you get from
knowing the reality of the job, the easier it is to make
bad assumptions about what is or isn't being done.
I would not have been as surprised about Lee's
daily challenges if I lived closer and saw her more
often. Two visits a year doesn't give me the full
appreciation of her situation.
Walk a Mile In Their
Shoes
If you want to find out what daily life is like in your
organization (and I truly hope you do!) and you want
to get closer to those people who are trying to grow
your business, embrace the "Walk a mile"
philosophy.
Remember — there is nothing as critical to
having a long-lasting, successful relationship with
your employees as their knowing that you
understand what it is they do.
Here are few ways to do that…
Get Out There
Years ago at the MIT Enterprise Forum, I heard the
CEO of a $150M software company boast (and I
mean this in a positive way) that he spent one
entire day a month in the field with a sales rep.
He talked about the value of spending the whole day
as opposed to visiting one customer or one prospect.
Another CEO I know routinely helps out in the
shipping department. He deliberately chooses
the busiest seasons to do this and oftentimes is the
one sweeping up after all of the shipments have
gone out.
You get the picture. Get out there and do another job
— on a regular basis.
Check Your Ego
at the Door
I changed a lot of poopy diapers a few weeks ago
— and even had my new suede shoes
wrecked by flying oatmeal. I did lots of stuff I
never dreamt I'd do again. But, it was
invigorating and even got to be fun.
If you secretly think you're "above" some of the more
mundane things in your company, that's probably
even more reason for you to get down in the dirt. It
not only will give you a new appreciation for your
employees and what they're doing, it will also tell
you something about yourself! And, your
employees will love you for it.
Don and I are going to El Paso for Christmas, and
you can be sure that I'll be much better prepared for
the general chaos and pandemonium that will ensue.
You can also be sure that I have already booked us
into a quiet and contemplative New Year's venue so
we can recover from our visit!