Sales and Marketing Search
 



 
Welcome Business Managers Vol 3, No 11, November, 2004

Dear Hiring Manager:

This past month something happened in our firm that we haven't seen in a few years — we had two candidates who had multiple offers on the table! In one instance, we got our guy. In the other, unfortunately, we lost the candidate to a competitor.

These two instances signal a sea change in the market, make no mistake. Candidates have more options than they did just twelve months ago. What that means for you is that you'll have to act faster in the hiring process to get the candidate you want. But while you act faster, you still have to maintain the quality and integrity of the process.

Today we talk about the timing of the interview and hiring process. In many ways, it's like the timing factor in dancing. (Let's face it — some of us are not as smooth as others out there on the floor.) But, thankfully, timing is something that can be taught — in dance and in hiring. Read on for some tips that will make you a virtual Fred Astaire when it comes to your next hire.


Betsy Harper
Managing Partner
Sales and Marketing Search

in this issue...
  • Channeling Fred and Ginger When Hiring
  • Nothing Succeeds Like Success
  • Sherlock Holmes in Your Hard-Drive!
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  • Top Hat
  • Past Newsletter - Olympics
  • Desktop Google
  • Past Newsletter - Cold Wet Nose
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    Channeling Fred and Ginger When Hiring
     

    A few weeks ago I had lunch with my friend Paul. He's a vice president of sales for a large tech company in the Bay area. We've worked together for a few years, so when he comes to Boston we always try to meet for lunch.

    Invariably, the subject always turns to how his managers are doing, new people who have been hired, and what the hiring requirements will be for the next few months. And while we were laughing at some less-than-memorable interviewing stories, he remarked, "It's such a dance, you know — the whole hiring process. Either you "click" with the candidate and the process goes just right or it just doesn't work — just like when you're on the dance floor." I knew exactly what he meant.

    So, if that's the case, how can you orchestrate your hiring to look as smooth as Fred and Ginger on the dance floor?

    Follow the Beat

    Like dancing, the interviewing process and hiring should have a natural rhythm — tempo counts for a lot! Set a target date for your new hire to start. Then plan the process.

    Space your phone interviews, first and second interviews, etc. at an appropriate length of time. Don't stretch them out and let your candidate wait weeks in between the steps of the process — you just might lose her! If travel schedules mean that has to be so, make sure you stay in close contact with your candidate (remember how closely held Ginger was!). While the hiring process should not be a jitterbug, remember that Fred and Ginger were dancing to Cole Porter — not a Mozart Requiem.

    Practice

    I wrote about the importance of this a few months ago. If you take dance lessons you have to practice. Even pros Fred and Ginger spent a huge amount of time practicing to make their partnership look effortless. And, you can practice your interviewing skills as well by doing more and more interviews. Have your HR professional or a colleague act as a coach. Ask for critique on your interview questions and style.

    The "Click" Factor

    This is the intuitive, gut feeling you have that a candidate is right for your company. We've talked about this before as well. It is undeniable that there are some people who we gravitate to more than others. This is especially true in hiring.

    There are just certain types of people who fit our companies better than others. I had one CEO tell me just recently that he looks for the "Wow Factor" when he hires. I know what he means. So, when you find one with the "click" factor, don't let them get away.

    Remember how Fred pursued Ginger in all those musicals after he caught sight of her? You could see the "wow" flashing through his brain. And when he took her in his arms, they clicked perfectly.

    So when you spot the candidate you want, remember the importance of timing, practicing your interviewing skills so your candidate is at ease, and your intuition. You might just make a classic partnership — a "Top Hat"!


    The 5 Deadly Sins of Hiring
    The hiring process can be loaded with pitfalls - even when you do everything right! Here are the five most commonly made mistakes, or the "deadliest sins" in hiring. Download Now
    Nothing Succeeds Like Success


    Watch out Meg Whitman — Jon Carson isn't far behind! Vying for a top spot as the leading provider of online auction fundraising services for non-profit institutions, cMarket has already garnered a formidable list of clients in its short history.

    And last month, we helped cMarket fill out its inside sales force by adding three bright young stars to their team.


    Sherlock Holmes in Your Hard-Drive!


    Recently I found a real resource for my business (and my monkey business) thanks to my favorite Wall Street Journal columnist, Walter Mossberg. I'm in search mode — and I'm always looking for new and better ways to do just that.

    So, here it is — a product that will search all of the files in your hard-drive on key words. It's easy to load and fast to use.

    Just go to www.desktop.google.com and follow the instructions. What a kick — now I can find that pumpkin bread pudding recipe that my friend, Wanda, emailed to me last Thanksgiving!


    Sales and Marketing Search is a recruiting firm that specializes
    in placing sales and marketing professionals in growing companies.

    100 Cummings Center Suite 453H
    Beverly, MA 01915
    voice: 978-921-8282
    fax: 978-921-8283
    www.smsearch.com

    contactus@smsearch.com


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