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Vol 7, No 8, September 2008
Dear Hiring Manager:
Have you ever been in the unfortunate position of having to let an employee go, all the while feeling that if your company (or you!) had invested a little more in training that employee, you wouldn't be in the spot you are? Keeping them would have avoided "downtime" in the position and you wouldn't now be in competition for the talent that is out there.
This month, I'll give you some guidelines on how you can keep your valuable employees, make them even more valuable to the company and make them of a mindset that they'll never want to leave you!

Betsy Harper
Managing Partner
Sales and Marketing Search
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Employees... Keep 'Em When You Got 'Em
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It's the beginning of September in Boston (and
everywhere else for that matter!). The weather here is
gorgeous. The Pats have started their season. The
Sox are neck and neck with Tampa Bay and, as
usual, I can't get to my favorite restaurants in the Back
Bay or Cambridge. That's because every year, over
250,000 students descend on our town like ants on a
picnic. Traffic is snarled, cars are triple-parked in
"Haaavaad" Square and Beacon Hill, and the
sidewalks are a veritable sea of moving crates.
Is It "Back to School" for
Your Team?
While businesses don't have the equivalent of the
"first day of class" that our academic counterparts
have, September is a great time for managers to turn
their thoughts to what they are going to do in
the coming year to keep their employees fresh
with new ideas, the latest strategies and, most
importantly, keep those employees enthused about
their jobs.
While I have never seen the statistics on this, I would
be willing to venture that companies that spend
more on training probably spend less
on recruiting. If one of those Harvard professors
had written an equation on it, it would look like this:
More $$$$ Training = Less $$$$ Recruiting
0 Time Replacing Employees = Increased
Productivity
Trained, enthusiastic employees will stay in your
company longer, becoming more of an asset every
year. Not only that, but trained, happy
employees
are far less likely to be recruited out of your
company, saving you even further dollars in
replacement costs. (Believe me, I know!)
So, here are five things to think about when
you start a training program, or if you are assessing
your current training program:
- Budget: Make sure you have a "per
employee" training budget and spend it!
If your company is cutting expenses, resist the
temptation to cut your training budget. It will hurt
you eventually. (If you think training is too expensive,
just give me a call and I'll be happy to tell you how
much it would cost to replace those precious
employees!)
- Individual or Group Training: Assess
what your department needs. Do you have some
employees who are better trained than others? If so,
individual programs may be the answer. Don't make
your experienced people sit through basic training or
training they don't need. That's not motivational.
Instead, find them a program that is at their level and
appropriate for their needs.
- Tuition Reimbursement: While many
companies offer this, many employees don't take
advantage of it. (And, in most cases, it really
does not qualify as "job training.") Encourage
employees to find, or help your employees find, a
training program that is appropriate and use
these tuition dollars for this training.
- Training Reimbursement: Many states
have programs that will actually reimburse an
employer part of the cost for training. Check the
website of your state Department of Labor to see if
you qualify. (There's a website for Massachusetts
companies above on the sidebar.)
- Build Rapport — Have Fun!: This
is the unspoken byproduct of training your
employees — and it can be invaluable.
Building rapport among employees oftentimes
happens outside of the work environment with more
ease than on the job. Making your team gel as a
team can not only make your life easier as a
manager, but it can have real financial
ramifications when your team does things easier,
faster and cheaper!
I could write a hundred-page treatise (really!) on the
value of training your employees. But, I'll stop myself
here and instead offer you these valuable websites to
check out (see sidebar above). Besides, I'm going into
Harvard Square to meet friends for dinner and I have
to leave myself some extra time to navigate through
those pesky students!!
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Nothing Succeeds Like Success
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Great software product directors are as scarce as
hen's teeth. And we're very happy to say we found
one for our client, VFA. VFA provides software and
services for facilities management, listing some of the
country's most notable facilities as clients.
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