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Vol 7, No 8, September 2008

Dear Hiring Manager:

Have you ever been in the unfortunate position of having to let an employee go, all the while feeling that if your company (or you!) had invested a little more in training that employee, you wouldn't be in the spot you are? Keeping them would have avoided "downtime" in the position and you wouldn't now be in competition for the talent that is out there.

This month, I'll give you some guidelines on how you can keep your valuable employees, make them even more valuable to the company and make them of a mindset that they'll never want to leave you!


Betsy Harper
Managing Partner
Sales and Marketing Search

Employees... Keep 'Em When You Got 'Em

It's the beginning of September in Boston (and everywhere else for that matter!). The weather here is gorgeous. The Pats have started their season. The Sox are neck and neck with Tampa Bay and, as usual, I can't get to my favorite restaurants in the Back Bay or Cambridge. That's because every year, over 250,000 students descend on our town like ants on a picnic. Traffic is snarled, cars are triple-parked in "Haaavaad" Square and Beacon Hill, and the sidewalks are a veritable sea of moving crates.


Is It "Back to School" for Your Team?

While businesses don't have the equivalent of the "first day of class" that our academic counterparts have, September is a great time for managers to turn their thoughts to what they are going to do in the coming year to keep their employees fresh with new ideas, the latest strategies and, most importantly, keep those employees enthused about their jobs.

While I have never seen the statistics on this, I would be willing to venture that companies that spend more on training probably spend less on recruiting. If one of those Harvard professors had written an equation on it, it would look like this:

More $$$$ Training = Less $$$$ Recruiting

0 Time Replacing Employees = Increased Productivity

Trained, enthusiastic employees will stay in your company longer, becoming more of an asset every year. Not only that, but trained, happy employees are far less likely to be recruited out of your company, saving you even further dollars in replacement costs. (Believe me, I know!)

So, here are five things to think about when you start a training program, or if you are assessing your current training program:
  • Budget: Make sure you have a "per employee" training budget and spend it! If your company is cutting expenses, resist the temptation to cut your training budget. It will hurt you eventually. (If you think training is too expensive, just give me a call and I'll be happy to tell you how much it would cost to replace those precious employees!)


  • Individual or Group Training: Assess what your department needs. Do you have some employees who are better trained than others? If so, individual programs may be the answer. Don't make your experienced people sit through basic training or training they don't need. That's not motivational. Instead, find them a program that is at their level and appropriate for their needs.


  • Tuition Reimbursement: While many companies offer this, many employees don't take advantage of it. (And, in most cases, it really does not qualify as "job training.") Encourage employees to find, or help your employees find, a training program that is appropriate and use these tuition dollars for this training.


  • Training Reimbursement: Many states have programs that will actually reimburse an employer part of the cost for training. Check the website of your state Department of Labor to see if you qualify. (There's a website for Massachusetts companies above on the sidebar.)


  • Build Rapport — Have Fun!: This is the unspoken byproduct of training your employees — and it can be invaluable. Building rapport among employees oftentimes happens outside of the work environment with more ease than on the job. Making your team gel as a team can not only make your life easier as a manager, but it can have real financial ramifications when your team does things easier, faster and cheaper!
I could write a hundred-page treatise (really!) on the value of training your employees. But, I'll stop myself here and instead offer you these valuable websites to check out (see sidebar above). Besides, I'm going into Harvard Square to meet friends for dinner and I have to leave myself some extra time to navigate through those pesky students!!


Nothing Succeeds Like Success

Great software product directors are as scarce as hen's teeth. And we're very happy to say we found one for our client, VFA. VFA provides software and services for facilities management, listing some of the country's most notable facilities as clients.


Sales and Marketing Search is a recruiting firm that specializes in
placing sales and marketing professionals in growing companies.

100 Cummings Center Suite 453H
Beverly, MA 01915
voice: 978-921-8282
fax: 978-921-8283

http://www.smsearch.com

betsy@smsearch.com

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