Framing The Issues: In Search of The Perfect 10 (Pls forward!)
Sales and Marketing Search
 



 
Welcome Business Managers Vol 1, No 2, June, 2002

This month we talk about the search for the "perfect 10".

My husband, Don, and I rented "10" last week and I'm happy to say that (like Don) the movie is a classic that has withstood the test of time! Watching Dudley Moore chase after Bo Derek for two hours reminded me of many managers who approach hiring the same way! If you're in relentless pursuit of the perfect "10," here's some thoughts that may shorten your search and ease your frustration.

Thank you for your interest; please don't hesitate to click "reply" and send us your comments.


Betsy Harper
Managing Partner
Sales and Marketing Search

P.S. Thanks to the many who sent us feedback on our launching of "Framing the Issues." It was great to hear from you all with hellos and comments about stealing from the competitor. It's fascinating that most of you agree with Sr. Bernadette!

in this issue...
  • In Search of the Perfect 10
  • It's Off to the Movies (or at least the video store!)
  • We're Bookworms!
  • Nothing Succeeds Like Success
  • Signup for This Newsletter!

     

    In Search of the Perfect 10

    Last month we started a search for an International Sales and Marketing Manager for an application software company. When the hiring manager got through his long "wish list" of specifications and qualifications, I thought, "Wow! I think I'm on the quest for the Holy Grail - or at least a Bo Derek who knows how to sell and market software!" Yes, our hiring manager had fallen into the pitfall of searching for the perfect 10-and that can be expensive and frustrating.

    With the current candidate pool robust, the predisposition towards finding perfection is as strong as ever. . Don't get me wrong - there's nothing wrong, and everything right, with the pursuit of excellence. The real issue for most hiring mangers, however, is when dogged determination to achieve perfection in hiring becomes a vice rather than a virtue.


    How This Happens or "The Best of Intentions"

    Good hiring begins with a job description and a hiring profile. When developing the hiring profile, we define the ideal candidate. This is our "wish list." But, the problem comes when our "wish" does not materialize. You know how it happens, one candidate you interview is strong in one area, but not in another. The next candidate is strong in the other area, but lacking in something else. After seeing three or four candidates, what you really want is a composite - a "10" made from the four candidates.

    This happens because you haven't asked yourself what you absolutely MUST have and what is actually nice to have but non-essential. This is called making choices and, unfortunately, life is full of them!

    Incidentally, in my experience hiring managers who repeatedly find themselves in relentless pursuit of a "10" often hold out because they have a fear of being wrong - of hiring the wrong person. If you're overly concerned about making mistakes because you believe it will end your career, you are also missing out on opportunities. Remember, good managers assess and embrace intelligent risk, not avoid it.

    Here's What to Do
    1. BE HONEST and frank about what you really need. Separate what the specifications the candidate MUST have and what would be NICE to have. It's like buying a house-there may be a big difference between what you want, what you need and what you can afford.


    2. MAKE CHOICES about the relative importance of what's on your list. Is industry experience really essential? Do you really need a minimum of five years selling experience? Or would three years do? If you must, assign a value of 1 to 10 (thanks to Blake Edwards for putting that in our lexicon!) on each of your specs and then stack rank them. But, MAKE CHOICES. As a manager, that's what you're paid for!


    3. WHEN YOU HAVE A CANDIDATE WHO'S OVER THE BAR - HIRE HIM! The time you spend waiting for the perfect 10 costs you money. Every day you have a territory unfilled is a day that means you may not hit your numbers. And, as Dudley Moore discovered, even the 10's ain't all they're cracked up to be! (But, that's discussion for another time.)

    Remember, your job as a manager is to find quality people who can do the job and to continue developing them to their full potential. Sometimes you strike it rich and Mr. or Ms. Derek strolls right into your office ready to "hit the ground running." In most cases, however, you'll have choices and tradeoffs in the hiring process. It's just the way of the hiring world!

    How do you feel about waiting for the perfect 10? Click here to let us know!

     

     

    It's Off to the Movies (or at least the video store!)
    If you haven't seen it in 20 years (or haven't seen it at all!), Blake Edward's "10" (1979) really does withstand the test of time.

    Dudley Moore is absolutely charming as George Webber, a middle-aged LA songwriter in the throes of a mid-life crisis. Briefly glimpsing the newly wed knockout Genny Miles (Bo Derek) he then proceeds to pursue her. But, like real life, his dreams were much better than the reality.

    It's a charming romp. And, we'll never hear Ravel's Bolero again without thinking of Dudley Moore and Bo Derek!

    We're Bookworms!
    "Cold Calling Techniques (That Really Work!)" by Stephan Schiffman (3rd Edition) is as basic as it gets - the "Fannie Farmer Cookbook" of phone sales techniques. Not only are there great suggestions for phone presentations but lots of information on measuring performance and the sales cycle.


    This book is a must if you have an inside sales team, lead-generation telemarketers, etc.



    Click here for more on, "Cold Calling Techniques (That Really Work!)" »


    Nothing Succeeds Like Success
    We just love our client, Welsh Consulting, a computer networking consulting firm in downtown Boston.

    Why? Because they really know their target market and they focus, focus, focus! Serving financial services firms, law firms, venture capital firms and professional service firms in downtown Boston, Back Bay and Cambridge for over 18 years, Welsh Consulting has a solid reputation for great service and they've grown every year because of it.

    We are happy to be part of their continuing growth strategy, helping them to hire their first Business Development Manager. We hired them a terrific person with a sales and business development background in recruiting and IT consulting.

    Click here to find out more about Welsh Consulting

    Sales and Marketing Search is an executive search and recruiting firm
    that specializes in placing great candidates in growing companies.

    100 Cummings Center Suite 453H
    Beverly, MA 01915
    voice: 978-921-8282
    fax: 978-921-8283
    www.smsearch.com

    contactus@smsearch.com

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