How long is a "long time?" Well, I guess it all
depends on what you're talking about, right?
If
you're waiting for a plane connection, a long time
might be 30 minutes. If you're talking about being
married, a long time might be 30 years. If you're
waiting for your teenage daughter to get out of the
bathroom in the morning, a long time might be three
minutes. You get the point. It all depends on the
situation. It's the same with jobs. What might be a
long time staying in a job for some may not be as
long for others.
I was reminded of this the other day when I had a call
from a CEO whom I've known for (you guessed it!) a
long time. (In this case, about fifteen years.) He was
bemoaning the recent resignation of one of
his best inside sales people.
I know the woman.
She's a gem — a real performer and I could
understand why he would be upset about her
leaving. It would definitely impact his sales numbers.
But then I asked him how long she had been at the
job.
"Well, she's been here about five and a half
years," he replied. "Well, it's time for her to move
on. She's doing the right thing," I said. Needless
to say, that wasn't the response he wanted from me.
I see this all the time — hiring managers being
disappointed when someone leaves. But, if they
could only put themselves in their employee's
shoes, they'd probably be more
understanding when this happens and, more
importantly, more prepared for this
eventuality. Good managers plan for employee
turnover.
A shorter or longer stint of employment will be based
on lots of factors, of course, but here's a tool that will
help you determine (as much as anyone can do this
of course) what you can expect. I call it "The
Harper Sales Employee Retention Formula."
(SERF, for you government types.) And here's
how it works.
In my experience, the duration someone stays
with
you depends on these four factors:
The Short/Long
Sales Cycle
The shorter the sales
cycle, the shorter the
period of employment. I see inside salespeople
usually lasting anywhere from 2.5–3.5 years
at their jobs. The good ones go on to bigger and
better opportunities anytime after that.
As I told my
CEO friend, the last two years of his employee's time
were "a gift." And here's why. His company has a
highly transactional and relatively low-cost sale
(think Yellow Book advertising). There's nothing
particularly challenging about it once you get the
hang of it, and the sales cycle is relatively short. It's a
true
hunting position. And while you can certainly make a
good living while you're doing it, the smart
salesperson will feel the need to grow and move on.
Conversely, products with a longer
sales cycle – almost by their very nature
– will keep
salespeople in your organization longer.
Salespeople will be working on bigger deals and will
be more reticent to leave when there is so much
"pending" in their pipeline. Longer sales cycles,
with more steps in the process, seem to lock people
in for a longer time.
The More/Less
Consultative Sale
The more "transactional" the sale, the more
deals can be done. In a highly transactional
environment, once a salesperson is up to speed, it's
more a job of repetition than skill. At this point, and
after honing their "basic" skills, many
salespeople opt for the greener (read "bigger") and
more challenging pastures of a consultative sale.
In addition, and because consultative sales typically
both take longer and often have an "annuity" element
to
them, salespeople are less likely to turn over quickly.
The Better/Worse
Compensation
Package
This is
pretty self-explanatory, but I cannot stress enough
how important it is, especially in a tight labor
market, to be sure you are compensating your people
well and that your benefits package is robust. A
solid compensation and a great benefits package will
add time to your employees' tenure and make it more
painful for them to leave. Without these incentives,
there's a lot less hesitation before walking out the
door.
The Better/Worse
Extenuating
Circumstances
That's right. There could be other
factors that affect how long your people stay. For
example, if you have a fast growing company that
is constantly innovating, providing your sales
force with new products and new markets, you can
realistically add a year or two to an
employee's tenure. Other factors such as exciting
international travel or access to a corporate Skybox
at
Fenway Park may tip the scales as well.
If, however, you have just the opposite situation
(e.g., you are in a "mature" market with a
"mature" product), you can deduct time.
Unfortunately, you should probably also deduct time
if
you have
Celtics season tickets.
So, the next time you have a valued employee tender
a resignation, ask yourself, "How long would I stay in
that job?" and answer honestly. Don't feel bad
when an employee leaves for a better opportunity
that was not available to them at your company. Be
proud and happy that you were part of their career
growth. Only feel bad if you could have
provided the next best step in their career and
you didn't.