Sales and Marketing Search
 



 
Welcome Business Managers Vol 3, No 5, May, 2004
Have you ever heard someone say this or even said it yourself, "It's okay if I take my time hiring. I'll know the perfect candidate when I see him."?

The hiring process is one business discipline where it seems perfectly acceptable if there is no time limit or deadline date associated with making the hire. This month we talk about the true cost of a vacancy in your organization and how you can save money, and even make money, by hiring in a timely fashion.


Betsy Harper
Managing Partner
Sales and Marketing Search
in this issue...
  • A Day Late and Six Thousand Dollars Short!
  • Nothing Succeeds Like Success
  • Our Readers Write
  • Signup for This Newsletter!
    Check Out These Links
  • SMaL Camera Technologies
  • Best Interview Question Ever Asked
  • Our Clients
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    A Day Late and Six Thousand Dollars Short!

    This past winter my husband Don and I decided to have some carpentry work done to our home. We found a carpenter at the recommendation of some friends, his price was more than reasonable - and we liked him. Because he had a day job, the agreement was that he would do our job during the week for a few hours every night and on Saturdays. When we asked how long the job would take, his projection was that it would be "about three weeks."

    What started out as every weeknight soon became every other night or not at all during the week. As week four slipped to week five which slid into week six, I began to lose my usual good sense of humor. Easter was coming and so were out-of-town guests and family. With the house unfinished, I became (quite frankly) hysterical! With mounting pressure from me, our friendly carpenter put in a few long days and finally finished the job. While the results were fine, there were frayed nerves aplenty at the end of the process.

    We Weren't Deadline Driven.

    You see, what Don and I realized about halfway through the job was this - our carpenter didn't have a deadline but we did! Our "drop dead" deadline was Easter, but because we were initially told three weeks, anything after that felt long and late.

    I see the same situation many times in companies when they hire. Because some companies don't have a deadline attached to their hiring, the process tends to get stretched out - thereby producing the very same "frayed nerves syndrome" recently displayed in the Harper household.

    Here are three tips to help you hire the right person faster.

    Have a Deadline Date

    Just like any other task in your business, hiring should have a deadline or completion date. Can you imagine if your #1 salesperson told you he was going to hit his quota "maybe this month but that could slip a month or two."? Or, what if your marketing department manager told you that the website revisions critical to your new product launch would be "done when they are done."? As a manager, you wouldn't stand for it. Why tolerate it in hiring?

    Pick a reasonable date that you would like your new employee to start. In this market that would realistically be anywhere from 4 to 8 weeks depending on level of position.

    If interview schedules, travel schedules, difficulty identifying candidates, etc. put the date back a bit, don't fret too much. But always pick a date and use that as a goal.

    Know How Much the Unfilled Seat Is Costing Your Company

    Sometimes hiring managers think they might be actually saving money (salary, benefits and taxes) by not hiring. Au contraire! You're losing money! This is especially true if you are hiring for a salesperson.

    Here's how to calculate exactly how much you are really losing:
    Take the annual quota that you assign to your salesperson. For the sake of simplicity, let's say that's $1.2M per year. If you assume there are 200 selling days in the year (365 days minus vacations, holidays, weekends, etc.) that means your salesperson is responsible for $6000 per day of revenue. That means, my friend, that you are losing $6000 every day that position is open! If you had to sit down and write a check for $6000 at the end of every day that seat was unfilled, I'd be willing to bet that hiring would go to the top of your priorities!
    While it's easy to calculate the loss of revenue for the sales positions, other positions in the organization have associated hidden losses, such as fellow employees doing more than their jobs because of the vacancy, morale issues because of over-work, etc. Don't forget these less-than-obvious, but just as significant, costs.

    Get Your Team On Board

    More than likely your deadline for hiring will be impacted by your team. If candidates have to meet with people other than you, make sure the process is spelled out and whoever else is interviewing knows there is a deadline, or at least a target date. If you are all shooting at the same target, your chances for success are greatly increased.

    And remember, it's not that the date can't be stretched a bit if you run into unexpected problems. But, having a date fixed in your mind will go a long, long way towards making that hire a priority and making sure you reach your goals as a manager.




    The 5 Deadly Sins of Hiring
    The hiring process can be loaded with pitfalls - even when you do everything right! Here are the five most commonly made mistakes, or the "deadliest sins" in hiring. Download Now
    Nothing Succeeds Like Success
    Smile. You're on Candid Camera! Or better yet, smile because you're recruiting for SMaL Camera Technologies and working with a dream hiring team!

    We were delighted to find a North American OEM Sales Manager for the #1 Company in the "Rising Star in North America" category in the 2003 Deloitte Technology Fast 500, a ranking of the fastest growing technology companies.

    Check out the " credit card camera" here!


    Our Readers Write

    Dear Sales and Marketing Search,


    I have a question. I'm looking for a new job. It's taking me quite a bit of time. Although my employer is still paying me, my job search is rigorous and I haven't been in the office in months. Everybody knows I'm looking for a new job yet I haven't been asked to leave by my employer. What's the right thing to do?

    JK
    Washington, DC

    We're just having fun of course. But after a few stimulating discussions about political campaigns and just how much time politicians do spend "on the stump", we'd love to get your opinion on this question:

    Just how much time should you spend looking for a job when you have a job?

    Click here to let us know. We'll publish the results (and maybe some of the pithier comments!) next month.

    Sales and Marketing Search is a recruiting firm that specializes
    in placing sales and marketing professionals in growing companies.

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