Sales and Marketing Search
 



 
Welcome Business Managers Vol 2, No 5, May, 2003
  Lots of companies use a team approach to hiring. It can be a great exercise - when it works! This month we talk about how you can calibrate your team so you can better judge the quality of their interviews and make the right hiring choice.


Betsy Harper
Managing Partner
Sales and Marketing Search
in this issue...
 
  • Hiring's Just an Easter Parade
  • Nothing Succeeds Like Success
  • Signup for This Newsletter!
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  • The Boston Marathon
  • Verndale
  • The Perfect 10 Newsletter
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    Hiring's Just an Easter Parade


    We visited with some old friends in Richmond, Virginia this past weekend. Besides the treat of seeing the azaleas and dogwood in bloom, we also witnessed a Richmond tradition – the Easter Parade on historic Monument Avenue.

    We were invited to a brunch at this fashionable address. This party has a long tradition. Guests are not only expected to show up in their Easter finery (decorated hat is mandatory) but they also participate in an “ Easter Bonnet judging.”

    It works like this. The guests congregate on the front veranda of this marvelous antebellum home. It is essential that each guest drink the requisite number of mimosas in order to get in the voting frame of mind. We’re given cards numbering one to ten. And, you guessed it, as each parade participant marches by, up goes your number!

    There were big hats with lots of flowers and tulle, small hats with jelly beans glued to them, decorated baseball caps, hats with stuffed animals riding atop – you get the picture. My personal favorite was a woman who had made quite an attractive hat out of a decorated upside-down colander. What made it doubly funny was her Airedale terrier in a miniature version!

    Are you surprised to know that the judging was all over the lot? Every one of the guests held up different numbers, prompting many fun-loving arguments. “What do you mean a three – that hat should be an eight!” (I gave the woman and her Airedale a ten—the non-dog lovers in the group weren’t as generous!)

    Is your hiring like this Easter Parade contest?

    For many companies, hiring managers want to involve their team in the hiring process. But, like the guests at the party, everyone comes to the table (read party!) with a different judging standard. What might be a nine for one will be a five for another. We’ve always said that hiring is a very subjective process. How can you “even out” these swings of opinion?

    Here are a few suggestions . . .

    • Use a numerical standard

      A number rating can be a very good thing. Everyone understands the “one to ten” concept. (Thank you Bo Derek!) Use it to your advantage.

    • Don’t let the team rate “overall” performance

      I believe this is where the process gets sticky. You should not let your team judge the candidate's “overall” performance. The reason why the party guests had such disparate scoring is because some were judging on fashion, some on originality and some on humor (and some had more mimosas than others!). Rating for overall performance is just too all encompassing for each team member to judge correctly. Plus, that’s your job!

    Here’s how it can work though . . .

    • Give each team member a specific functional area to judge

      That’s right. Divide and conquer! In a team meeting, decide who is going to interview for what. For example, if you are hiring a sales person, have one person interview for prospecting skills, one person for time management skills, and you drill down for closing skills. For a marketer, have someone interview for product experience, someone for collateral experience, etc. You get the picture. For every major functional responsibility, have a “designated interviewee.”

    • When the interviews are done, gather your team and put the pieces together!

      Now that you have information on all of your functional areas, you’re ready to start your judging. Sit down as a team and discuss the interviews. Ask your team why they gave the marks they did. During this process you can decide whether to accept or reject (or “adjust”) any of the scores given.

    In the end you’re the manager and you get to make the call. That is what you’re paid to do. But in the meantime, involving your team is a smart thing to do. It just has to be done in the right way. And remember, opinions can be all over the lot. After all, it may be have been a colander to some, but it sure was a fun hat to me!

    P. S. You’ll never get a “Perfect 10” but for tips on how to make some trade-offs, click here.


    Nothing Succeeds Like Success
    For a Boston tradition, the Marathon is fueled by thousands of volunteers every year working on every aspect of the race. But on the web, the Boston Marathon is fueled by our client, Verndale Corporation (www.verndale.com), a Boston-based web strategy, design and hosting company. Verndale's design is pretty slick - it even allows you to check out the location of your favorite runner during the race! Check it out at www.bostonmarathon.com.

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