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Vol 7, No 4, April 2008

Dear Hiring Manager:

There's a great saying in sales, "Time Kills Deals." That doesn't mean that some sales don't take longer than others. Naturally, buying a new home or choosing a software vendor for a critical business process takes longer than buying a pair of jeans.

What it means is that the sales (read: hiring) process has a natural timing to it. And once that timing gets stretched, for whatever reason, the deal (or your hire) is less likely to happen. This month, we give you a few solid suggestions that will go a long way towards guaranteeing your process won't kill your deal!


Betsy Harper
Managing Partner
Sales and Marketing Search

Time Kills Deals — and Hires!
Eiffel Tower

Unlike many Americans who take particular delight in disparaging the French, I don't.

For me, there is a lot to love about the French and their way of life — the appreciation of good food, good conversation, fabulous wine, gorgeous countryside, high-speed trains — stop me anytime! (Did I mention the cheeses?)

The other thing I like about the French is their short time-frame for their presidential elections. Last year, their process started in February with two rounds of voting, the "official" campaign started on April 9, and the results of the general election (May 6) were announced on May 10. During that time, they managed to whittle the field down and elect a president — all in less than four months. Voila!

Compare that to the process we have here in the United States; we started over two years ago! We've been barraged by opinions from every political pundit on earth, been polled by every newspaper, and listened to every (frequently) boring debate the networks have to offer. Let's face it, no matter how exciting any of the candidates are, we're all pretty tired of them.


Is Your Hiring French or American Style?

I know some companies where the hiring process resembles more the sprawling, interminable U. S. elections than the crisp, tightly managed, relatively short process of the French. Why is this? For the most part, I think it's because these managers believe that the longer the process, the better the result.


Longer Process Doesn't Mean a Better Result

Many hiring managers feel that a long process will give them these advantages:

  • A clearer idea of who the candidate is;
  • An understanding of how the candidate will perform on the job; and
  • Insight into how the candidate will adapt to company culture, and many other factors.

Au contraire! I just don't think that an extended process does that. As a matter of fact, I think you are in serious risk of losing your top candidates to your long process. Many times, top candidates think a long hiring process is a sign of indecision and they shy away from joining a company they perceive as indecisive. In this tight market, losing candidates to competition is painful enough… when you lose them because of what you do, that's absolutely excruciating.


Tighten the Process

Here are five strategies that will help tighten up your process:

  1. Start with a Deadline: Make sure you set a deadline date for your search to be over. Sure, it may slip a day or week, but have a goal — that's important!

  2. Line up Your Team: If you are having a few people involved in the process, be sure they are lined up behind your deadline goal. Like a good campaign manager, coordination is key.
  3. Keep It on Track: Be adamant about the process staying on track. Don't be sidelined by other projects that may knock you off your timetable.
  4. Wrap Up the Deal: Be hands on all the way through the process to make sure, at the end of it, you get your best candidate. Take personal responsibility for seeing that the hire is made.
  5. Host an Inaugural Ball: Well, you don't quite have to throw a formal ball, but celebrate your hire with your team and your new employee. Have a fun lunch, "getting to know you" time, whatever, to get everyone off on the right foot.

Speaking of "Tightening It Up," the third person to call (978-921-8282 x202) and tell me who sang "Tighten Up" gets a $25 gift certificate to Amazon.com. And, if you can hum a few bars of the "Marseillaise" as well, I'll make it $50 (dollars that is — not euros)!


Sales and Marketing Search is a recruiting firm that specializes in
placing sales and marketing professionals in growing companies.

100 Cummings Center Suite 453H
Beverly, MA 01915
voice: 978-921-8282
fax: 978-921-8283

http://www.smsearch.com

contactus@smsearch.com

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