I live in a small rural community of 7000 residents
north
of Boston. It has lots of lovely pastures and lots of
soccer moms (one of which I used to be). My town is
also known for the quality of its school system, which
is primarily why I chose to move here a long, long
time
ago.
Because of this well-deserved reputation, historically
there have never been more than 8–10 houses
for sale
at any given time. And, most houses here sell very
quickly. That is, until recently. Lately, the "For Sale"
signs seem to be cropping up faster than spring
crocuses.
Houses We Got —
Employees We Don't
If you're looking to buy a new home, you're in the
catbird seat right now as supply is heavy and demand
is low. Prices are dropping and there are some real
values out there.
It's just the opposite, however, in the employment
market. Finding the perfect employee at the
perfect price is a real challenge.
According to a survey conducted by Milwaukee-based
Manpower Inc. this past January of nearly 33,000
employers across 23 countries, about 4 in 10
employers worldwide are having difficulty filling
positions due to the lack of suitable talent
available in their markets. Says Manpower CEO
Jeffrey
Joerres, "The shortages are most acute across
North America at this point, with employers in
Europe and Asia currently feeling much less pressure
to
compete for employees." (Follow
this link to view the
complete story and see the top 10 jobs employers are
having the most difficulty filling.)
While you are in tough competition with every
other company out there that is hiring, you may have
an edge if you think about your hiring in a new
way.
The Bob Vila Solution
When you're looking for a new house, you make a
list of the "must haves" before you start your
search. These might include important features
like land size, school system, a structurally sound
home, proximity to work, etc. You then make a
list
of the less-important features — the "nice to
haves" — such as number of bedrooms,
bathrooms, or exterior styling.
But here's the key point: When there is a scarcity of
housing supply, you keep the must haves but
know that you may have to compromise on the
nice to haves because (and this is critical),
these features YOU can change. You can add a
bedroom or bathroom; you can't change the
foundation. You get the picture.
Now — Think This
Way When Hiring
Because there is a shortage of qualified talent in
today's market, approach your hiring as you would
approach your home search. First, make a list of
everything you would like in your new employee.
Then, review the list and sort out the
all-important "must have" qualities from the "nice
to
have" qualities. Now, go out and hunt!
As with houses, you'll find candidates who meet the
must have requirements, even though they aren't (yet)
quite perfect. That's OK — be prepared to do a
little "rehab" of your new employee! This
may
take the form of additional product training,
training in your industry or some good old-fashioned
sales or motivational courses. If he's not at
your "dream home stage" make an investment right
away to get him there. Just like you'd do with your
new home, have a budget for these expenditures and
make sure they happen.
Let me be clear. I am not saying that you should hire
someone who is not qualified for your job. Your choice
should always be the candidate who (in housing terms)
is structurally sound. What I am saying, however, is
that in a tight market, you should be prepared to
compromise on the less important things,
knowing
that many of these qualities can be "built on" after the
buy!
P.S. By the way, newly hired employees aren't the only
people in your organization who might need some
additional training to get up to snuff. Regularly
scheduled job skills training — whether in sales,
customer service, quality — will ensure that
your
workforce is "state of the art" and, most importantly,
signal your commitment to your employees. That goes
a long way towards your retaining those very precious
assets. Make that investment today!