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Vol 9, No 2, March 2010

Dear Hiring Manager:

While most won't admit it, some hiring managers view the reference check as merely a technicality, something to do in order to satisfy their HR department or their managers. After all, what will they hear that will make them change their minds on the candidate they have selected? Probably nothing, truth be told. After all, the references are predisposed to like your candidate.

But a reference check is the golden opportunity to learn even more about the person you want to bring on board. You need to know how they respond in situations and to management. Read on to find out how you can make reference calls that will actually help you uncover information that will be valuable in the long term — not just for hiring!


Betsy Harper
Managing Partner
Sales and Marketing Search

Ask Me No Questions, I'll Tell You No Lies

Last week I received two phone calls from women who once worked for me. In a fun coincidence, they both asked if I would provide a reference.

I was delighted to oblige as they had done extremely well in their jobs. One I hired myself and the other I had inherited from another manager.

Within days I received both reference calls. One call was made by the actual hiring manager and one from a human resource manager.

Interestingly enough, both calls started out the same way. "So, what do you think of Mary?" (Name changed to protect the innocent.) To such a general question, I almost didn't know what to say. "What do I think of her about what?" is what I really wanted to say. (But I didn't. I do try to keep my sarcastic self in a box most of the time!)

"I think she's great," was my response. Then, there was a long pause on the other end of the line. I was having a little fun, but in both cases it was clear there was no second question coming.


Don't Miss this Golden Opportunity

The reference check is an ideal time to get a clear picture of the person you are contemplating bringing on board. But you can only do this when you have a clear idea yourself of the kind of information you want.

Here's a three-point checklist that will make your reference calls easy, fun (in some cases) and always VALUABLE!

  1. Ask if it's a good time to talk. References can be busy people. You need at least 15–30 minutes minimum for a good reference check. Refuse to get the "bum's rush." Get permission that this is a good time or set a time to call back.
  1. Get full contact information. Know who you are talking to and what their functional role or relationship is to the candidate. Are they a former boss, peer, customer or personal reference?
  1. Have good questions. Remember the old saw, "If you do not ask the right questions, you do not get the right answers." Here are some specific questions:

    • Did you hire this person?

    • How long did they work for you?

    • Were you responsible for their performance reviews?

    • What was their most significant contribution during their time at your company?

    • Describe the overall quality of their work performance.

    • How well did they perform under stressful conditions, such as a sales or project deadline, organizational changes or customer issues?

    • Would you say they made a substantial, average or below-average contribution to the organization?

    • Were there any areas in which they needed improvement? Any particular weaknesses?

    • Would you hire them again?
You get the idea. You can design your own questionnaire based on what's important for you to find out. I also like to include some ratings (For example, you could ask, "On a 1–5 scale, rate attention to detail, sales follow up, overall attitude, etc.")

Remember, this is THE golden opportunity to get a look at your ideal candidate and you don't want to miss it. You'll be happy for the time you spent when you do a reference check that gives you such valuable insight.



P.S. As for the two managers who called me, I decided to make it less awkward for them and so I quickly grabbed the reference check sheet that I use. I covered all of the questions in a very conversational way and they were both overwhelmed with the information given, even more excited about their new employees, and grateful that I spent the time speaking with them.

If you'd like a copy of the one-page reference check sheet that we use, just hit "reply" and I'll be happy to oblige!


We're Bookworms!

If you're in the mood for a serious subject done in a lighthearted manner, The Geography of Bliss: One Grumps Search for the Happiest Places in the World, will fit the bill.

Author Eric Weiner travels to ten countries to find out what makes their people the happiest or the grumpiest. You'll be surprised (or maybe not!) to find out who is happiest. I especially liked the young American man who made Iceland (happy country) his home and did a 180 degree change in his career. He commented that he could never have done that in the U.S. Surprised?


Sales and Marketing Search is a contingency recruiting firm that specializes in
placing sales and marketing professionals in growing companies.

100 Cummings Center Suite 429J
Beverly, MA 01915
978-921-8282

http://www.smsearch.com

betsy@smsearch.com

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