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Vol 8, No 3, March 2009

Dear Hiring Manager:

The current economic situation and climbing rate of unemployment mean there are many people looking for work. The companies with openings are being deluged with applicants, most of whom are not a fit for their positions.

While it's a great time to take advantage of the situation and pick up some top talent, getting through the process of uncovering a great candidate can be daunting.

Read on for some helpful tips to get you through this weeding out process faster and easier.


Betsy Harper
Managing Partner
Sales and Marketing Search

Separating the Wheat from the Chaff

You could set your watch by my neighbor, George. Every night that he's home he takes a walk around the block at exactly nine o'clock.

Not 9:10 or even 9:05, but at 9:00 p.m. sharp. By the time George is passing my house, it's usually about 9:15 (depending on how many other neighbors are out there).

I know this because George owns our town pharmacy so if I have any minor health questions or am wondering which is best for my cold, Claritin or Nyquil, I strategically take my dog, Duffy, outside just in time to catch George for a brief consultation.

So, you can imagine my surprise last Saturday when I was walking Duffy in the afternoon and I ran into George. "George," I exclaimed, "are you going out tonight and getting your exercise early?" "No such luck," he said, "I've gotta give myself a break. I have 75 resumes to read this afternoon and I'm only halfway through. I'm bleary-eyed!"

Here's why:

Our little town is looking for a new police chief. George is on the Search Committee for said spot and before the Monday night Selectmen meeting, he had been given some of the resumes to read and comment on. He had set aside his Saturday afternoon for the task, but it was even more overwhelming than he had imagined it would be.


Hiring Managers Feel Like George

I know lots of hiring managers who feel just like George did last Saturday. They are exhausted reading resumes; people out of a job are responding to ANYTHING that may even remotely be a fit for them. And, while I can assume that George began with a "prequalified" stack of resumes, most hiring managers don't even have that. They are simply awash with candidates. So, what do you do when you have a deluge of responses to your open position?

You start by separating the wheat from the chaff!


That's right. Before thinking about possible "winners," the first two steps are to weed out the "outright no" candidates.

And here's the simple way to do it…
  1. Designate a geographical location for candidates. If you don't plan on relocating the final candidates, there's no point in looking at non-local resumes. Given the deluge, in most cases, there's no need to search beyond your local area to find what you need. So determine a reasonable definition of "local" and toss out anyone who doesn't fit the bill. In my recent experience, this can easily cut your total pile in half.
  2.  
  3. Make a list of what experience the candidate MUST have. This list might include minimum amount of years doing a job, any necessary industry expertise and educational qualifications or program certifications needed. For each of your requirements, decide ahead of time what the minimum will be. Now go through the remaining stack and quickly — this is not your final pass — toss out those who don't fit the bill. Here as well, you're likely to cut another half to 75% of the remaining pile.
All set? Good. Now, with a much, much smaller pile, you are ready to proceed, looking carefully at only those who have a reasonable chance of giving you what you need. Prioritize the remaining candidates and start contacting them.

Follow these simple suggestions and you'll save time and effort, and will be well on your way to finding a great candidate. Gotta go now… it's almost 9:15 and I need to ask George a few questions!


Things We Like

Michael Katz of Blue Penguin Development, Inc. (e-newsletter guru to the stars) is determined to see that everyone has a stimulus package all their own.

In an effort to encourage us all to do our part in getting this economy out of the doldrums, Michael has created SpendTwentyDollars.com, a grass-roots movement to get everyone to spend $20 on something they ordinarily would not buy (no gas or groceries please!) on the 20th of every month. I'm doing my part and have already posted a comment to the website. Join in the fun and save your country at the same time!


Sales and Marketing Search is a recruiting firm that specializes in
placing sales and marketing professionals in growing companies.

100 Cummings Center Suite 453H
Beverly, MA 01915
voice: 978-921-8282
fax: 978-921-8283

http://www.smsearch.com

betsy@smsearch.com

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