I met my good friend Michael the other day at our
favorite sushi restaurant. The fish is always great and
the conversation is even better. I was gently
reminded
of our age difference (always hang around with people
who are younger than you!) as he was telling me how
he and his wife just gave a raise to their 14-
year-old babysitter. "Did she threaten to quit?" I
asked.
"No," he said, "in fact, she hadn't said anything.
We just thought we'd be pre-emptive." He
went on to explain that it's his theory that a
14-year-old will never ask for a raise. Not only that,
he
explains, most are even reluctant to name a rate when
you hire them for the first time. I babysat my way
through high school and I was reminded of those
awkward conversations about rates (made even more
awkward by the fact that most of the people I babysat
for were friends of my parents).
"Why raise the rate for someone who, by all
accounts, is satisfied with what they are paid?" I
asked. "Because," he explained, "the girls in town
all talk to each other." He further pointed out
that if his family gets a reputation for paying below the
market rate, they wouldn't be able to get anybody to
watch their kids (i.e., all the girls will be "unavailable"
whenever they call).
I thought his reasoning made good sense and I told
him that this is not unlike what happens in most
companies. Most employees will never ask for a raise
— they'll just leave.
While It's Not About the
Money — It Is About the Money
Sounds strange, doesn't it? I firmly believe that
companies do not lose their best employees
because of money. But I also think that if
there are other factors that are nagging at the
employee, the money does become important.
So, while you always want to root out those other
factors (territory reassignment, marketing focus
shift in strategy, new boss, etc.) and make sure things
are copacetic, while you are at it, make sure the
money is right.
Here are a few suggestions to help you make sure
your compensations are up to date as we roll into the
New Year:
- Assess the
Situation
Have you had people who have been doing the
same job for a long time? Have you likewise
hired people to do a similar job within the last year? If
so, you may want to make sure that both of those
compensations are similar. If they are not and
your older employees are paid less, bring them up to
par. If they are not performing up to the level
that your new employee is, then you have another
issue to address.
- Change the
Compensation or Change the
Employee
What you are willing to pay someone is a clear
indicator of how much you value him. Like I
said, when you do this type of assessment of bringing
all compensations in line, you will either be happy
about increasing the salary of a long-time
employee, or you will feel they are not worth it.
This should be a clear indicator of whether you
should keep them on your team or not.
- Remember, People
Talk
Years ago I was selling for a start-up company. There
were four salespeople and every Thursday night we
would go to the local pub before heading home. We
soon discovered (over very friendly conversation by
the way) that we were all on a different
compensation plan. And, none of us felt too good
about it either. Within a year, two of us were gone.
Here's what I think you should do to prevent this type
of situation. If you have a sales force that is all
doing the same job (similar territories, same type
prospects, same quota, etc.) they should all have
the same compensation.
If, however, you have some extenuating
circumstances where there may be a difference
in quota or territory or product set that may
require more experience, then you should have
levels that have ranges in your compensation
plan. For example, on a junior inside
salesperson, your base range might be $35,000 to
$45,000 based on experience. On an enterprise
application software sales position, your base range
may be $80,000 to $100,000.
And, while the bases may have a sliding scale, it's
very, very important that the commission
compensation plan should always be the same.
- Use Your
Resources
If you're big enough or lucky enough to have an
HR professional on staff, use them to bring
these compensations into alignment. If not, here are a
few suggestions:
Salary.com is a great
source of information — it even takes into
account geography.
Your industry association should be able to
provide you with compensation information.
Your recruiter spends her life talking to
candidates so she should have up-to-date figures. If
you have a good relationship with her, I'm sure she
won't mind your picking her brain a bit!
I believe people are loyal to a company when they
believe that the company is looking out for their best
interests. And bringing pay scales in line
demonstrates that immensely. Just like Michael and
his wife won't have a problem the next time they need
a sitter, you won't have a problem with the people
who are looking after your precious assets as well.
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