Sales and Marketing Search
 



 
Dear Hiring Manager Vol 3, No 1, January, 2004
Reading a resume may seem like a simple task. But, it can be a real challenge to decipher the resume itself and decide whom you want to interview based on reading a few sheets of paper. This month we give you two tips that will help you separate the "wheat from the chaff" in your resume reading and ensure that you are interviewing the right people!


Betsy Harper
Managing Partner
Sales and Marketing Search
in this issue...
 
  • Straight Eye on the Candidate Guy
  • We're Bookworms
  • Our Readers Write
  • Signup for This Newsletter!
    Check Out These Links
     
  • Amazon - The Diaries of Adam and Eve
  • Great-Water Marine Systems
  • Our Clients
  • Newsletter Archives
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    Straight Eye on the Candidate Guy

    A few weeks ago I had call from a colleague who is a sales process consultant. While working with a new client, the decision was made to hire their first “official” salesperson. Up until now, the company founder had done all sales.

    They posted an ad in their industry journal, the local paper and online. They received 300 resumes. So, there she was, sitting in front of three hundred resumes and not knowing where to start. Could I help? “Could I help? I spend my life reading resumes” I replied. “Come on over.”

    We spent two hours scanning the resumes and finally reduced the pile to 22 people for her to phone screen. As we read and sorted out, she was amazed at the process of examination (and elimination) that was used. After eleven years of recruiting, what was second nature to me seemed like magic to her. But, it’s not magic. Not only that—it’s pretty easy to do once you get the knack.

    So, here are two tips on reading resumes – whether you’re sitting in front of a stack of 300 or just one.

    First - Know what you’re looking (reading) for

    From your job description, make a check list of specific attributes that you need. For example, if you were hiring for a marketing director, it might look something like this:

    Product marketing experience
    PR experience
    Corporate Communications experience
    Management experience
    P&L experience

    Always keep these deliverables in mind when reading a resume. Write them on a 3x5 card if you must—but keep them front and center.

    And second - Read the resume chronologically

    While all resumes are written with the latest experience listed first, I have found that I get a much clearer view of the candidate if I read the resume in chronological order. So, I start on the second (or sometimes third!) page of the resume and read forward.

    Reading this way does a few things:

    1. It gives you a clear idea of career progression. If you see titles of increasing responsibility, or a candidate who has progressed from smaller companies to medium to larger companies, that means you probably have a candidate who is trending upwards in their career. Chronological reading can also give you some idea of the choices the candidate has made along the way as well. Very important.

    2. It also gives you a clear idea of the duration of each employment. By following the candidate chronologically and watching for the length of time at each employer, you’ll know if you have someone who’s a job hopper or someone who has more stability in their career. (You can also uncover any holes or gaps in the employment experience and address those if and when you interview the candidate.)

    While this approach may be counter-intuitive to some of you, you should try it! It works like a charm for me! And, so far so good for my colleague. They’ve narrowed their search down and are about to make an offer. And it really wasn’t as daunting as finding a needle in a haystack!

    If YOU have a special technique for reading resumes, click here to let us know!

    The 5 Deadly Sins of Hiring
    The hiring process can be loaded with pitfalls - even when you do everything right! Here are the five most commonly made mistakes, or the "deadliest sins" in hiring. Download Now

     

    We're Bookworms
    If you’d like to practice reading a book in a counter-intuitive way, read the charming and endearing “The Diaries of Adam and Eve” by Mark Twain. Like my way of reading a resume, the book does not read from front to back. It’s traditionally printed with Adam’s journal entries for one half of the book. Then you flip the book over to read Eve’s entries. And, the best way to read it is to alternate between Adam’s entries and Eve’s. It’ classic Twain humor along with some of the most romantic writing I have ever read. It’s truly a gem (and a great Valentine’s Day gift too!).

    Our Readers Write
    We received lots of comments on our last newsletter about appreciating your employees. But, this one is too good not to share. It comes from Kathy Fruehauf of Great-Water Marine Systems of Brunswick, Maine:

    “I was volunteer crewing aboard the Brig Niagara years ago. Sailing the ship and getting it ready for nightly receptions was grueling. Sailing a square rig ship is enough to send you around the bend! We were in Newport washing her down for yet another reception. I was in the stern and the Bosun came by and asked what I had in my bucket. I replied, “fresh water.” He responded, “Good Job!” Those two little words made me feel like a million bucks. And maybe, just maybe, I was catching on the right way to do things!”

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