Category Archives: Marketing Topics

4 Tips for Succession Planning

He’s Gone to the Dogs — and the Cats Tool That handsome Scottie you see to your right is my dog, Duffy. He’s happy (especially when he’s in Maine), he’s spunky, and for 14 years he’s stayed pretty healthy under … Continue reading

Posted in Marketing Topics

Welcoming New Employees

Put More “Well” Into Your Welcome The daughter of an old friend just moved to Boston. She’s a talented web marketer working for a global software company. She was chosen from a competitive applicant pool for a senior marketing spot … Continue reading

Posted in Retention/Keeping Your People, Marketing Topics

Why Prospecting Depends on Marketing

Why Prospecting Depends on Marketing A long time ago (in a galaxy far, far away!) I took a sales job I was pretty sure I could “ace” — the company had good story to tell prospective customers; it was a … Continue reading

Posted in Marketing Topics, Sales Topics

Sales OR Marketing – But Not Both!

The Worst of Both Worlds The other day I planned to fall in love — with a car that is. Specifically, an Audi A6. I was prepared to love it because I’d wanted it for some time. But then I … Continue reading

Posted in Marketing Topics, Sales Topics

Keeping Compensations Current and Competitive

Compensation Tips from the Babysitter I met my good friend Michael the other day at our favorite sushi restaurant. The fish is always great and the conversation is even better. I was gently reminded of our age difference (always hang … Continue reading

Posted in Marketing Topics, Sales Topics, Additional Topics

How to Assess What Staff You Need

So Much Dirt — So Many Choices In the Northeast, we had a devastatingly cold winter. About the only person who was delighted with the winter weather was my oilman! No, I take that back. There is one other person … Continue reading

Posted in Marketing Topics, Sales Topics, Additional Topics