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"After just deleting most of the non-client-related emails, I'm glad I stopped and read yours. This really hits home. I knew the general proposition intuitively, but you have framed the issues as only you can. In particular, the absence of effective training for salespeople in young companies and the shortfall in complementary marketing leaves a lot of start-ups really struggling to gain traction. It's impressive how few CEOs really get the connection here.
This one really stands out as a Betsy Classic. Thanks for sharing--hope you're enjoying the last days of summer."
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Category Archives: Finding Great Employees/Recruiting
Candidate Phone Screening Tips
That little girl you see, preparing to dig into her sushi, is my granddaughter, Maria. She LOVES sushi and whenever she comes to visit sharing some quality time at the sushi bar is tops on our list of things to … Continue reading
Posted in Finding Great Employees/Recruiting
How to Spot the White Lies in a Resume
Wallander is ending. I am depressed. The fourth and final season started last week. To watch this episode, I wrapped myself in a comfy robe, set a fire in the fireplace, inserted my earplugs and watched it on my iPad … Continue reading
Posted in Finding Great Employees/Recruiting
Hiring Employees Who Reinforce Your Brand
Call me crazy. I traded in my sand chair for skis last week. Instead of heading south to Sanibel Island, Florida, I headed north to Bretton Woods, New Hampshire – in a snowstorm! While I must admit to second-guessing myself as frequent … Continue reading
Posted in Finding Great Employees/Recruiting
Some Assembly Required
I discovered there was no Santa the Christmas Eve when I was six. Thinking that my older sister, brother and I had finally fallen asleep with “visions of sugarplums” in our heads, my father proceeded to try to assemble a … Continue reading
Posted in Finding Great Employees/Recruiting
2 Simple Steps for a Great Reference Check
When he was little, my son Evan always wanted a mom who was “just like all the other moms.” He never got that. Let me explain. Back in the day, I had the good fortune to work a part time … Continue reading
Posted in Finding Great Employees/Recruiting
Labor Pains – 4 Tips for Recruiting in a Tight Labor Market
THE STOCK MARKET AND THE LABOR MARKET – YOU’RE NOT IN CONTROL . . . I never worried about money. Oh, I don’t mean to say that I haven’t had a few financial “glitches” in my lifetime (two kids in … Continue reading
Posted in Finding Great Employees/Recruiting, Hiring Process
How to Read a Resume
Mary Clare McCarthy was very, very, very smart. But, like many very, very, very smart people, Mary Clare was also very, very, very weird (sometimes). She was a classmate in high school, a parochial school taught by Notre Dame nuns (which Garrison … Continue reading
Posted in Finding Great Employees/Recruiting, Hiring Process
Decide What You Need in a Salesperson
Years ago, when I had much more time on my hands, I loved to paint. Not the kind of painting that uses an easel and a palette. No, it was the kind of painting that requires a roller and painting … Continue reading
Posted in Finding Great Employees/Recruiting
Hit the Refresh Button on Your Hiring
I heard it before I saw it. It was a loud cracking noise – the kind that would scare the living daylights out of me when I was a kid ice skating on my favorite pond! I couldn’t figure out … Continue reading
Posted in Finding Great Employees/Recruiting
The Days Before Self-Esteem
I was only five years old when my baby brother and sister, Bob and Sue, were born. Back then twins weren’t as common as today. These tiny fraternals made such a big splash when they entered the world, they even received front … Continue reading
Posted in Finding Great Employees/Recruiting