Sales and Marketing Search
 



 
Welcome Business Managers Vol 2, No 6, June, 2003
  Many managers think that hiring the best candidate is the end of their process for putting and keeping people in their company. Oh, but were it so! This month we talk about that perception and we give you tips to make sure the people you hire stay in your company.


Betsy Harper
Managing Partner
Sales and Marketing Search
in this issue...
  • Installing a Garden Doesn't Make You a Gardener!
  • Nothing Succeeds Like Success
  • Signup for This Newsletter!
    Check Out These Links
  • Scott's
  • Book Recommendation: Motivating & Rewarding Employees
  •  

     

     

     

     

     

     

     

     

     

     

    Installing a Garden Doesn't Make You a Gardener!
    Two years ago my husband Don and I decided to give our yard a "facelift." We had ideas of how to update our landscaping and we wanted more blooming flowers to enjoy from spring to fall. We worked with a woman who designs gardens and after many long talks and designs to review, we decided on a plan to implement. My friend Julie asked me at the time, "Are you sure you want to plant so many flowers all at once?" "Of course!" I said, while at the same time a little voice inside me told me she might be right.

    Our garden appeared as if magically. (It's amazing what four big twenty-something guys can do - and in such a short amount of time!) For one week, every evening when we came home there was more to delight us. The job was done in five days. I had the perennial garden and landscaping I had wanted for so long. I was a happy woman.

    As I was digging in the dirt this past weekend, weeding and trimming a garden that was shamefully not "winterized" before the cold and snow hit us last November, I was thinking of my gardening naiveté of two years ago. What did I think exactly?

    Well, I'll tell you - I thought I was going to install this beautiful garden and it was somehow going to take care of itself. That's what I thought! I thought installing the garden was the END of the process of having a beautiful yard. As I bent over my Lady's Mantle pulling out the shriveled leaves of last year, I thought, "This is exactly what some companies and hiring managers think about the hiring process."

    DO YOU THINK THAT HIRING IS THE END OF THE PROCESS TOO?

    You've searched and searched and found the man or woman who's perfect for your position. The references were great. The offer was accepted. A start date was agreed upon. (And if you're using a recruiter, you've even paid the bill!) Bingo! You're done. Your employee is ready to go and start producing for you.

    Not to draw the analogy to the extreme (although that's hard to resist!) but by making your hire, you have done nothing more than stick a plant in the ground.

    What can you do to help ensure that your newly planted employee will blossom and grow in your garden (read company)? Here are a few suggestions.

    HAVE AN ORIENTATION PLAN
    Like the newly planted flower, the early days are critical. Some companies have elaborate programs to initiate new employees and some companies do absolutely nothing (wrong!) One company we know of has a "buddy system" for new employees to help familiarize the new hires with fellow employees, how to work the phones and even where the best places to get lunch are. What's your program like? If you don't have a plan, get one fast.

    TRAINING, TRAINING AND MORE TRAINING
    I am constantly amazed at the number of companies that do not provide initial training and on-going training for their employees. I think of training as the "fertilizer" for your new hire. You must give them all of the tools they need to be successful for you - you must "feed" them with knowledge of your product and company. If you have an initial training program, that's great. We know one company that has a formal ten- week program for their new salespeople. And then they get one week of sales training every year.

    Remember too that you have to fertilize all the flowers in your garden no matter how long they've been there. Don't forget to provide on-going training for ALL of your employees on a regular basis. We can always improve the way we do things. (And, if you have an employee who doesn't believe this, you've got a problem.) Hiring people is expensive - keep the ones you have by investing in their training.

    REGULAR ASSESSMENTS
    Just like fertilizing and pruning your garden on a regular basis, performance appraisals are a must. Honest feedback should be given (both ways.) Action plans should be formulated for better performance and kudos given for excellent performance to ensure the future "blooming" of your company and employees alike. These appraisals should be plugged into your calendar on a periodic basis and NOT postponed.

    WEED YOUR GARDEN
    I wrote about this last year so I won't belabor the point. In short, get rid of your non-performers to make room in your company for people who can bloom for you. It can be a painful process but it will be worth the rewards. Remember, flowers can't grow and bloom surrounded by weeds.

    Little did I know what I was getting into two years ago. I really had no idea how much pleasure our garden would bring me. Besides having beautiful flowers, tending it has turned out to be a joy. I hope you feel the same way about the people in your company.


    Nothing Succeeds Like Success
    I received this book for signing up for an on-line subscription to something or other. I forget what I subscribed to-but I sure did love the book they sent! "Motivating & Rewarding Employees: New and Better Ways to Inspire Your People" gives more IDEAS on motivation than I have ever seen in one place. Chapters include The Quest for High Motivation, Measuring and Managing Motivation, and Motivating with Positive and Negative Feedback. It's one of those books that you can pick up, open it to the middle, read for 10 minutes and get three solid plans to implement the next day. Published by Adams Media Corporation in Holbrook, Massachusetts, you can call direct to 1.800.872.5627 for more information and discounts or click through to Amazon!

    P.S. I think the Scott's people have scored a home run with their website. If you register they send you email reminders on when to fertilize your lawn, give gardening tips on topics like getting rid of pesky bugs, what to plant where, etc. Check it out - it's terrific! (www.scotts.com)



    Sales and Marketing Search is a recruiting firm that specializes
    in placing sales and marketing professionals in growing companies.

    100 Cummings Center Suite 453H
    Beverly, MA 01915
    voice: 978-921-8282
    fax: 978-921-8283
    www.smsearch.com

    contactus@smsearch.com

    Copyright © 2003 Sales and Marketing Search.
    All rights reserved (but feel free to forward on to others who you think may find it useful).

    Your privacy is important to us. We never rent, sell or share your name with anybody.
    Click here to read our privacy statement.

    Forward email

    SafeUnsubscribe(TM)
    This email was sent to amy@getkissednow.com, by Sales and Marketing Search.
    Update your profile |Instant removal with SafeUnsubscribe™ | Privacy Policy.

    Newsletter Developed by Blue Penguin Development